3 Financial Tools To Track Finances. Comments

3 Financial Tools To Track Finances.

Posted by on Feb 28, 2014 in Uncategorized

Keep tabs on how your business finances are doing is one of the more important things a business owner can do. The old saying goes “If you can measure it, you can improve it” holds true here. Being able to track financial growth, trends, and forecast upcoming expenses can be more than some entrepreneur can bare to handle. Below are some great tools that Entrepreneur.com found and a link to their article. 1. inDinero Launched: 2010 What it does: inDinero pulls your transaction history from banks, credit cards and financial accounts and organizes it for you. There is no tedious data entry; you just input your account numbers. It sorts transactions by category – such as payroll, advertising, and dining – and tracks spending changes each month. It also creates accounting reports for you. Cost: Plans range from free to $49.95 per month. Related: A Common Personal Finance Mistake New ‘Treps Make 2. BodeTree Launched: 2011 What it does: BodeTree partners with Intuit, which makes QuickBooks accounting software. So, this dashboard analyzes financial information only from business owners who use QuickBooks. Once connected, it automatically generates colorful breakdowns of your expenses. It creates analytical reports that show how your company stacks up against competitors, and offers financial projections. Perhaps most uniquely, BodeTree calculates and updates, in real-time,...

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What’s the deal with crowd-funding investments?

Posted by on Feb 25, 2014 in Uncategorized

Is crowd-funding the right move for your small business? Here’s an interesting article from CNN that talks about the changing laws that might effect your decisions to seek out micro-loans. (original article) A rule changed in September that transformed the way small business owners can seek investment, but it appears to be flying under the radar. The new rule allows private companies to publicly advertise that they are seeking investment, known as “general solicitation.” Part of the JOBS Act, it aims to make it easier for smaller companies to access new investors and raise capital — something a majority say is their biggest challenge. For the past 80 years, startups that wanted to raise money couldn’t publicly say they were seeking investment. They couldn’t mention it at speaking engagements, post an announcement on their website or tweet about it. That’s all changed. “I’ve seen an entirely new class of individuals taking a look at my business now,” said Rick Field, CEO of Rick’s Picks, a New York-based company selling specialty pickles and beets. Field — one of the small number of business owners to take advantage of the new rule — has seen three times the traffic to his fundraising profile on the crowdfunding site CircleUp. Though he says it’s too early...

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How to Drive Sales With Content Marketing Comments

How to Drive Sales With Content Marketing

Posted by on Feb 24, 2014 in Uncategorized

Sociologists define propinquity as the human phenomenon that close proximity (physical or psychological) will greatly increase the likelihood of developing friendships. Friendships are crucial to sales, since we must earn our prospect’s trust to move forward with a partnership. Tom Martin, author of The Invisible Sale, recently gave a presentation that explains how organizations can use propinquity in content marketing to drive more sales. Businesses that do this effectively are able to place a high volume of branded content in strategic positions that develop brand propinquity in your marketplace. In other words, your prospects run into your branded content more often than your competitors. This increased proximity of branded content increases the probability that your brand will gain favor with your target audience. However, there is one caveat–this brand preference only applies to high quality and helpful content. Bad content in close proximity to your target audience can have the reverse effect. If your organization is willing to develop high quality content and build strategic PR relationships, then your brand can develop propinquity in your marketplace that will develop lead generation and sales online. Here’s how to do it: Define Your Propinquity (P) Points The first step to developing propinquity in your marketplace is to define your propinquity points. These can be...

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9 Essential Blogs For Startups And Entrepreneurs In 2014

Posted by on Feb 23, 2014 in Uncategorized

The good people at Coding Cupboard have put together a great resource for Startups, Entrepreneurs, and Small Business Owners. Part of owning a small business is using every possible resource at your disposal. Below are some great blogs that  give you pointers on many different aspects of running a small business.  Fred Wilson: A VC blog Fred Wilson is the principal of Union Square Ventures and he has a ton of knowledge to dispense for any up and coming or established entrepreneur. Get the insight from the perspective of a VC. >> Got to A VC   Growth Hackers This blog is perfect for anyone looking to take their growth strategy to the next level. It provides examples on anything from securing your first 1000 users through to creating an engine of growth that the big tech companies use. If you’re passionate about growth and user acquisition then this is the site for you. >> Go to Growth Hackers   HubSpot Inbound Hub Want to build a passionate community of customers? Then inbound marketing is for you and there is no one better at it on the web than HubSpot. They have every angle covered on their blog. >> Go to HubSpot Inbound Hub   The Daily Egg So...

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